About us - Our world

Welcome to Ruocci – Where Parisian Elegance Meets Sustainable Fashion

Ruocci is the vision of two passionate designers, Élodie Dubois and Marc Lefevre, both driven by a deep love for fashion and a shared commitment to making a positive impact in the world.
Founded in Paris, Ruocci captures the essence of French chic with a modern touch, creating timeless collections that are both elegant and environmentally responsible.

Our Story

Élodie Dubois – A graduate of the prestigious Paris Fashion School, Élodie grew up surrounded by art and culture. Inspired by the city’s effortless sophistication, she began her career designing for several high-end fashion houses before deciding to launch a brand that combined her design expertise with her passion for sustainability.

Marc Lefevre – Marc’s journey into fashion began with a fascination for textiles and materials. After studying fashion design and working with artisans across Europe, he chose to focus on creating clothing that is not only beautiful but also made with integrity and respect for the environment.

Together, they founded Ruocci with a simple idea: to create fashion that not only looks good but also does good.
Ruocci is built on the belief that clothing should make you feel confident, comfortable, and in harmony with your values.

Our Philosophy

At Ruocci, we believe in the power of fashion to create positive change.
We are committed to producing high-quality garments that are as sustainable as they are stylish. Our mission is to offer designs that stand the test of time — in both fashion and durability.

We are proud to work with carefully selected suppliers who share our dedication to ethical production practices. From the fabrics we choose to the way we manufacture our pieces, sustainability is at the heart of everything we do.
Our goal is to leave a lighter footprint — one beautiful piece at a time.

Sustainable Production

Sustainability is not a trend at Ruocci — it is a core part of who we are. Every garment we create is designed with care to minimise environmental impact. Here's how:

  • Eco-Friendly Materials: We use responsibly sourced fabrics including organic cotton, recycled polyester, and Tencel, ensuring that each piece is as kind to the planet as it is elegant.

  • Local Production: All our garments are made in small, family-run workshops across Europe, where fair labour and ethical working conditions are strictly observed. By keeping production local, we reduce our carbon footprint and support European craftsmanship.

  • Timeless Design: We focus on creating styles that transcend seasonal trends, encouraging our customers to invest in pieces that will last for years. Our aim is to build a wardrobe that remains relevant beyond fast-fashion cycles.

  • Eco-Conscious Packaging: We use recyclable and biodegradable packaging, ensuring that even the way your order arrives reflects our environmental values.

Why Choose Ruocci?

At Ruocci, we don’t just want you to look your best — we want you to feel good, knowing your fashion choices reflect your values.
From our design philosophy to our sustainable practices, everything we do is rooted in our desire to make a positive impact — on fashion, and on the planet.

Join us in embracing a smarter, more sustainable approach to fashion — and discover pieces that not only elevate your style, but help build a better future.

Thank you for choosing Ruocci — conscious fashion, crafted for you.